What Went Wrong With… Matt Berry?

A caricature of Matt Berry by What Went Wrong Or Right With...?

Matt Berry is becoming more and more irritating by the day. A victim of overexposure, back in the noughties, his appearances were few and far between but these days he’s everywhere, most of the time in voice-only form, giving his mock-seventies or eighties delivery to anything with a barcode.

Seemingly grafted to Richard Ayoade and Noel Fielding‘s backsides, Matt Berry became well-known after he appeared in the overrated Mighty Boosh. He then went on to star in the originally overlooked but now overrated Snuff Box, the shite Toast Of London, and Vic Reeves and Bob Mortimer’s most disappointing creation to date (House Of Fools). The best TV shows Berry has featured in is Garth Marenghi’s Dark Place and the later, declining series of The IT Crowd. Berry for me, fitted perfectly into the 1980s Sci-Fi-Horror pastiche that was Dark Place, his voice and overall demeanour accurately depicting a D-list, B-movie actor. Outside of this often forgotten comedy gem however, Berry’s style seems very much out of place and after seeing him in countless comedies over the years, it seems like he’s either being typecast or that’s his actual voice and Garth Marenghi’s Dark Place was just a casting fluke.

I mean seriously, can anyone tell the difference between his performance as “Beef” in House Of Fools or “Douglas Reynholm” in The IT Crowd? It’s all essentially Matt Berry doing Matt Berry without any deviation of mannerism, vocal tone, gait, even hair and makeup. A chubby bloke with a curtained mullet stuck in 2004, endlessly regurgitating his throwback shtick in everything he’s in. For fuck’s sake, can the man not do something different for once?

Of course, Matt Berry has done something different, namely music. His vintage-sounding, country-rock-esque stuff sounds like something you’ve heard before, possibly in the seventies or nineties so in that respect, even his music is a throwback with elements of comedy, although it’s not catchy or humourous enough to be either.

With most online publications slobbering all over Matt, writing about him as though he’s some kind of comedic genius when all he has in his arsenal is an annoying voice, you really have to wonder why mainstream journos are so quick to overrate and kiss arse despite most of their subjects being nothing more than one-trick ponies. This non-stop overrating has boosted Berry’s career no end and now, no matter where you go, you’ll see or hear him somewhere in your day like a bothersome car alarm or a deafening jackhammer in your periphery.

As the voice of Absolute Radio, Fridge Raiders and countless other commercials including Müller Corner, Guzzle Puzzle, Bell’s Whisky, Volvic, and MoneySuperMarket, Matt Berry’s voice is now losing it’s distinctiveness.

This oversaturation is now leading to his once uncommon voice sounding very common and even hackneyed. Very much like Marcus Bentley (Big Brother) and Peter Dickson (X Factor), hearing Matt Berry’s voice-over on innumerable programmes and adverts is becoming extremely annoying.

Looking like Demis Roussos procreated with Dave Berry (no relation) Matt Berry is bland to look at and extremely irksome to listen to, especially now that he’s voicing almost every-fucking-thing on radio and television.

Berry Him.


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