What is the point in the MOBO Awards? What started as a wannabe BET-cum-Source-Award-knockoff has slowly become shittier and shittier over the years. The longer this lame excuse of an award show goes on, the more it seems to sell-out. I mean having Jessie J, Ed Sheeran, and Conor Maynard in the last few years has been a straight-up joke, and in 2013 we’ve got Iggy Azalea? It seems that only when an artist (black or white) truly sells-out; do they perform or win a MOBO.
Aside from all the watered-down nonsense on-stage, let’s tackle the concept of the show…
First of all, if we wanted an awards show for “Music Of Black Origins”; it would have to include Blues, Rock, House, and everything in-between.
If the term “Black” was to be broadened to include anything “Not White”; then we would have to include almost every genre in existence except Classical music.
If we wanted a show which awarded acts that get no mainstream appreciation; then why call it the M.O.B.O.’s?
…Either way, identity issues have been plaguing this wack-arse excuse for an award show ever since it started.
Ever since it began in 1996, the MOBO’s have always skirted on the boundaries of crap. Awards for Will Smith, Justin Timberlake, Pharrell, Christina Aguilera, Eminem, and even the All Saints have all been dished out over the last decade and half. The irony that by hyping up these type of acts, the MOBO’s (and other sellouts like BET) have done more harm to black music than anything else, is quite comedic. Then there is the fact that mainstream and obvious Pop acts seem to win more prizes than anybody else. There were the four awards given to Jessie J in 2011 for example; one of them was even given for her bullshit “Do It Like A Dude” in which she spoke fake Caribbonics like “man dem”.
If this was not the lowest point in MOBO history, in the same year they gave “Best UK R&B/Soul Act” to Adele; which is completely unforgivable. I’m not saying this because these acts are white, but because they are lame as fuck. Black acts like Rihanna, JLS, and Rizzle Kicks are just as shitty. Plus they all get enough exposure on mainstream Pop awards shows as it is, not to mention that all these pricks make the most commercial muzak ever.
Yet another factor which has slowly f’ed up this show is the over-Americanization of it. Just like Channel U was transformed into the lame Channel AKA in 2009, the MOBO’s have slowly become a Pop-friendly, USA-suck-fest with no focus (except maybe for profit).
It seems that everything underground, especially the British underground is turned into shite within a few years, and even though the MOBO’s were never really that credible; they are now about as far from their original concept as humanly possible. For a British award show supposedly focussing on black music, there has been no recognition over the years for genuine underground acts. StayFresh, Newham Generals, ScumFam, No Lay, Purple, Shifty, Voltage, Lioness (and I could go on) get zero recognition, but lames like Tinie Tempah and N-Dubz get awards as though they represent real Grime. This goes to show what kind of uninformed twats we’re dealing with here, and by creating a combined category for Hip-Hop and Grime it seems like the decision making is left to some kind of prejudice mainstream-loving dick. I guess this is what happens when two suited business-types (one of them mixed race and one of them white) get together and try to create a show which represents mainly the ideas and talents of the (black) working-class… things were bound to go awry.