We all seem to appreciate art-forms such as Music, Film, Literature, and Fashion however we do not seem to migrate toward Fine Art.
One reason is the fact that most Art is trapped inside Art Galleries. Unless you are of a certain class or educational background these often tomb-like structures are far too off putting. From their Neoclassical pillars to their white aged façade; the whole visual language of these buildings tell the passers by “Do Not Enter Unless You Are One Of Us”. The modern equivalents are no better. Usually angular and clean with Post Modern design references nobody without a Ph.D. in Architecture would understand. These buildings either bore or scare the majority of the public from entering. If you do make it inside you are overwhelmed by blank walls filled with art taken out of it’s original context and setting, trapped in a deathly quiet and vast labyrinthine mausoleum.
The Art world itself does not help matters. For years pompous Art critics have fed gullible, rich, and apparently educated people with contrived and self absorbed Art and Artists. They tell us what is Art and in turn have created Artists who produce what is perceived to be in demand; high in concept and low in talent. Any Artist who successfully networked in University gets a free pass to create visual landfill. It’s not what you do, or how well you do it, but who you do it for. The whole cycle feeds off itself and creates an isolated and incestuous vacuum. The public is usually baffled by an Art installation that takes up 1000 Cubic Feet to fit into, and is reluctant to invest hours watching televisual displays without any pay-off or obvious point. Contemporary Art seems to be created for the egos of the Art world, happy to indulge the Artist with praise in order to increase the value of their product. Supply and demand has been hacked by a counterfeit and untruth commodity.
Anybody who is not a part of this elitist Art world sees pointless, vulgar, and self-righteous Art being sold for vast sums of money and the ordinary person whether potential Artist or potential consumer or admirer never feels they can associate with a such a pretentious and exclusionary group.
The concept of Art is by definition very simple; something which is aesthetically pleasing and is created by the use of imagination and skill. Something which should evoke an emotion or feeling. Most people however feel that the majority of contemporary Art does not evoke any emotional response other than apathy. We are breast fed on news and articles about Damien Hirst and his latest piece of visual feculence. We see Artists as repetitive and money hungry, creating an ever increasing bank balance with each ludicrous headline-grabbing piece. Anything which is deemed to be easily reproducible is then quickly mass marketed. Even the once underground and respected street artist Banksy has somehow been adopted by this machine. The once meaningful stencil and slogan “A Wall Is A Very Big Weapon It Is The Nastiest Thing You Can Hit Someone With” is now reproduced to hang on your wall without any acknowledgement of irony.
This is not to say that classic Art such as an oil-painted portrait is any better. This in itself has become the visual equivalent of white noise. We now see the “Mona Lisa” in the same way we see “Dogs Playing Poker”; something which has been mass-marketed for the consumption of people who want to decorate their wall at home. Stock imagery manipulated on Photoshop and sold in the Home Furnishings Department at Ikea is not necessarily what the public want but it fits into their price range. They buy it and therefore more of it is produced. Paint splashed onto a square canvas is too easy to re-create. It might have once been worthy of merit but has now become the staple of the Bar and Waiting Room wall.
From one extreme to the other a chain of force fed mediocrity is produced; one for the elite, and one for the general public. The public today find solace and aesthetic pleasure from Music Videos, Film, Fashion, and the Internet. These mediums too have social cliques and social exclusion, but people feel that there is in equal measure a proportion they can associate and feel a part of. Something which contemporary Art does not have nor seems to want.
Of course Fine Art has a great part of it’s history associating with the socially and economically powerful. Art commissioned by a rich patron is how most artwork in Art Galleries originated. But Art’s true origins go much further in history. The first examples of visual Art are cave paintings; Art was intended to be representation of real and everyday life by real everyday people. If done properly Art resonates with all classes and creeds of people. Art can potentially be understood by everyone and does not limit itself by language or social barriers. In theory Art should vary between Artist. If you’ve lived a different life and think a different way, you will express yourself differently than the person next to you. However Art has for a great many years been created solely for the wealthy. And the wealthy are not the greatest purveyors of style and culture. All they want is to make a profit from the resale value.
Artists have blindly accepted this system and flooded Galleries and Auction Houses with their monetary led Art. Art which is first viewed in a Champagne filled meet-and-greet and then promoted by a handshake and a little soul selling. Art which is falsely said to be valuable only for the conspirators to cash in on people’s ignorance of Art and obliviousness to the corrupt and unwarranted hype. Self gratification and vanity have now destroyed Art. It has become an unstoppable machine which not only produces but supports, promotes, and ultimately sells Art. People are all too complacent when something such as Art is hijacked. Something which was intended to inspire should not be solely possessed by the rich, and the average person who is appeased by Copyright-free meaningless drivel should be more angry at what is being done to a medium which was intended for the public at large.
In conclusion, what went wrong with Art? It became a money machine.
Artists and consumers alike: we need to destroy this machine and take control of our Art. Sell your own Art, promote other peoples Art based on merit. Boycott stock imagery and make Art mean something again.